Monte Horizonte

The new Prove Portugal program will aim to increase the visibility and recognition of the Portuguese cuisine, supported by genuine products of high quality and professional. The new organization will strive to support and reinvent Portugal’s cuisine and wines.

Prove Portugal is supported by Tourism of Portugal in partnership with the Portuguese Culinary Academy . The program will focus on three key areas: to publicize and promote cuisine; catalogue resources; and enhance value in products.The groups is working to build a website dedicated to Portuguese food and wine along with other communication tactics that will include the promotion of an international culinary tour, books, training in the Schools of Hospitality and Tourism, and promoting the fundamentals of Portuguese regional cuisine and chefs. There will be conferences with international opinion-leaders, aimed at attracting international culinary events, supporting Portuguese restaurants abroad, and lots of other efforts. The partnership of 30 entities from the realms of hotel and catering, agriculture and fisheries, wines, producers are all part of PROVE, along with  Regional Tourism offices will allow a coordinated sharing of common objectives and promoting of Portuguese cuisine.